(p46) NEW 46EN Yesterdays' potentials are today's products THIN's products are born from needs. They are simple, go through mass production and will be standardized - and they will be produced for a long time. New versions are not needed. (Real) Competitors are late - and lost their chances . Printing will change everything in electronics and there will be found endlessly new applications, but the competition will be hard. EXAMPLES: AUTOMOTIVE AND WEARABLES - Business and technical topics (143p) http://virtual.vtt.fi/virtual/cost/Zagreb/Zagreb%20Final%200315_Stan_Farnsworth.pdf p32: Why flexible electronics in automotive? p31: p59: "New manufacturing paradigm is needed: no more different independent expertise but hub of integration of know-how for sustainable innovation keeping the product affordable and high quality." Wearables are troublesome; Heidi Klum: "One day you are In, and the next, you are Out."