(p46) NEW

46EN  Yesterdays' potentials are today's products 

THIN's products are born from needs. They are simple, go through mass production and will be standardized - and they will be produced for a long time. New versions are not needed. (Real) Competitors are late - and lost their chances . 

Printing will change everything in electronics and there will be found endlessly new applications, but the competition will be hard.

EXAMPLES: AUTOMOTIVE AND WEARABLES  - Business and technical topics (143p)

http://virtual.vtt.fi/virtual/cost/Zagreb/Zagreb%20Final%200315_Stan_Farnsworth.pdf 
p32:  Why flexible electronics in automotive?
 
p31:

 
 p59: "New manufacturing paradigm is needed: no more different independentexpertise but
hub of integration of know-how for sustainable innovation keeping the product affordable and high quality."
Wearables are troublesome; Heidi Klum: "One day you are In, and the next, you are Out."

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